Keywords, 101 
First, Get Your Website On The WAN!

We tell you this because this is the truth! Having your website hosted on a quality server closest to the WAN (Wide Area Network) using less transfer hops is paramount. Everyone in business on the INTERNET has the same chance as everyone else except, true committed entrepreneurs who are serious about achieving exceptional results will get to the top of the major search engines through self study about keywords and the best website design and search engine optimization practices.

It doesn't matter how beautiful you make your website if it can't be found through keywords and balanced search engine optimization. This is why you may wish to hire a qualified search engine optimization specialist who can show you a proven track record of achieving high ranking results for there clients. Search engine optimization is a complete business in itself concerning web design services and requires an additional budget if you're not willing to learn keywording and the top ten plain vanilla website practices yourself!

We provide tips we've used to get our site to top. Our websites' most relevant keywords are Savvis Network and we didn't pay anyone to get us there! If you do a search we are listed 3rd on the first page of Google out of a half million results!

What we are about to read here will help but we don't give away all of our secrets. Keywording and site optimization we train to our site owners. We then take your info and submit your site after you've developed them.

Understanding Inferior LAN Servers

Tip 1

A LAN is short for a local area network. Local Area Networks are usually very slow and take several more unnecessary routing transfer hops to reach the INTERNET. A WAN is short terminology for the Wide Area Network and the largest Wide Area network known is the Internet itself where you want your site to be hosted. 

A quality secured proximty hosted server on a self defending network like Savvis provides makes your website go bang online in (depending on your computers speed) less than 1 second as long as your homepage is under 40 kilobytes in size. People are inpatient online and if your site doesn't load in less than five to ten seconds, they'll split! Our website loads (on my computer but its clean and really fast) in less than ½ a second on a high speed connection and it only takes 13 routing hops to reach the INTERNET! 

Let me explain how this works electronically below. It's accomplished through miliseconds. From a LAN network line you look for how many milliseconds (a millisecond is one thousandth of one second) that it takes to reach a website by using it's domain name address. On the WAN it smokes!

To test this theory? Use your own computer and go do a tracer search using DOS PROMPT using your own computer. Listen to our flash video in full detail how to use your computer to do a DOS TRACE search at http://www.weaverwebdesigns.com/dos_trace.html 

Here's an image of our DOS Trace results...

Using my wifes computer on a cable modem connection running at 5 gigabytes per second it took 487 ms (milliseconds) to find my website. That's less than ½ a second using Savvis.net servers to host my website. Each line represents how many (ms) milliseconds and how many server hop locations it takes to transfer it.

Don't Get Hustled!

If a webmaster professes to be all knowledgable about the INTERNET simply do a trace in DOS PROMPT to see how many milliseconds their website opened to reach the WAN. In fact I've done this and found template company websites taking over 20 hops to reach the internet from someone elses cheap server hosting company.

The Danger?

Every professional webmaster has ran into a scenario where a customer jumped at the first low hosting or free website using an inferior server on a LAN network or a mirrored template website who claimed to make them a million bucks online with their user friendly template website editor! If you were the customer this happened to you? You got suckered into the biggest hustle on the internet because search engines are smart and frown and crack down on template built websites because they're websites coming in with submissions from smaller inferior LAN network servers using templates and mirrored websites. I can't tell you how frustrating this is to me, that's why I'm telling you this.

In fact most search engines today have wizened up banning mirrored websites permanently from site submission listings because they're mirrors of thousands of other sites that look exactly like them. Template software companies like (GO PAPPY) provide template styles and what you see is what you get editors(WYSIWYG for short) to learn to build your website with. Well, once again they're replicates of hundreds or even thousands of other mirrored sites that must be routed from smaller LAN line networks first to travel to the WAN!

Tip 7

Customers get stuck because meta tags are many times forgotten and not included on web pages. If you right click (anyway on the blank background) and select view source you will find the HTML code on this web page. Meta tags are stored in the head section area where search engines look for your websites relative information. But of course (if your a webmaster reading this) you know they look like this with other command features you can use. However these are the basic meta tags to use and use them on all of your customers pages to invite the search engines to your website.

<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">

      <meta name="robots" content="all,index,follow">
      <META name="revisit"content="30 days" >
      <meta name="Rating" content="General">
      <meta name="Language" content="en">
      <meta name="distribution" content="Global">
      <meta name="Classification" content="internet">

Meta tags invite search engine robot crawlers to find your site. Search engines crawl the web looking for new sites to list in there index. It's an argument by some that meta tags aren't needed and I've seen sites listed without them in searches. However, to improve your chances? Use them! When you're ready to launch your site, our tech support team will teach you where to install your meta tags and teach you how to submit to the major search engines at no additional cost. Make sure you disable web pages before you're ready to launch your site or make your meta tags say no like below but remember to change them back before you submit to search engines.

<meta name="robots" content="no,all,index,follow">

Keywords and page descriptions look like this below and can be found by right clicking with your mouse and selecting view source. The code looks encrypted but you can read the english.

<meta name="description" content="Specific information for keyword development and website optimization practices to achieve top ranking results on the major search engines like google.">
<meta name="author" content="Jim Weaver">
<meta name="keywords" content="internet consultant jim weaver, keywords, dos, server hops, google, lan versus the wan network, savvis, robot crawlers, meta and alt tags, astoria webmaster, website descriptions">
<meta name="copyright" content="2001 2008 www.weaverwebdesigns.com">

Tip 8 

The title tag is the most important tag as it's the first area in the "Head" that search engines look at first to read your web pages. Using variations in sentences and in a few alt tags in the content also attracts search engines to take look closer at your page during a search but don't over do it to many times in the content, in fact only repeat your most important keywords only 4 or 5 times like I mentioned before. Always use your most important two or three word keyword phrases in your Title tag and only use 2 commas!

For instance, if you have a unique service like a 24 hour plumber say it in your title area like so Georges Seaside 24-hour plumber service!

If someone had an emergency in the middle of the night they would type in something like (24 hour plumber) and find your site first. If they didn't have good results globally they would probably try locally in Seaside.

Tip 9

Use under_scores.html when you name your pages and make links to other pages in the text body content to guide your customers and swaps links with other websites. I cannot expound on this enough, search engines like pages with lots of information and lots of external outbound links, not only coming into your website describing your pages but to other websites as well so do link exchanges with other websites.

The best way is to have your navigation show all the links on the left side of your page and/or horizontally at the bottom and/or top of your pages. Don't be afraid to offer your competitors links. It's considered complimentary by the search engines while also showing you as the master of the topic.

Tip 10

Make sure your home page is the first one ready to go online -- and is friendly for humans as well as search engines. Use our disable tool for pages that are under construction. The reason? Search Engine crawlers come by while your unaware and look at your websites content before its ready to launch. "Coming soon" is OK if you include good text describing what's coming to your website soon.

Tip 11

Don't use a flash entrance page as many search engines do not see past flash entrances. Avoid putting anything onto your site's pages (especially the home page) that will cause them to load slowly, such as Java or huge images. Provide text links as well as buttons links horizontally on your page. Update your site often; visitors and search engines like fresh content like electronic signatures for dates and times updates were made. 
Date 2008-01-20 and Time 22:44:47

Tip 12

Give each page and each item in your catalog a unique keywords title. Try to use 60 characters reflecting what the page or item is about. We recommend using only 20-25 words in the "Head Section" for better access across all search engines networks. Search engines are each different with their own rules they keep secret that change from day to day. Research their requirements. 

Put your most important keywords first. You can include plural versions and variations such as hyphenations and common misspellings. Break up very similar keywords by putting dissimilar words in between, so it doesn't look as if you're stuffing the same word again and again into your list. Don't use the same word more than 5 times in your keywords list.